perfect
Fit
Umbrella’s talent to brand partnering doesn’t just pair brands with celebrities - it finds the right fit based on shared values, audience alignment, and cultural influence.
Umbrella is about meaningful connections. By understanding both brand vision and talent identity, we create partnerships that don’t just fit, but feel right. With Justise Winslow, Lee and Be@rbricks didn’t just get an athlete - they got a voice that amplified their story in all the right places.
Authentic alignment
full-service execution
Umbrella goes beyond just connecting partners. A full creative team is brought together from writers to producers to strategists.
creative storytelling
The campaign became more than a product drop - it was a cultural statement that resonated across sports and streetwear communities.